Hays Travel £423.5M Marketing Funnel Breakdown

What’s included

Discover how this travel giant books dream vacations at scale—through strategy, trust, and automation.

Hays Travel pulled in £423.5M by designing a seamless funnel that takes users from inspiration to booking.

Here’s what you’ll uncover inside this full-funnel breakdown:

• How their ads spark emotional engagement and interest
• The landing page designs that move browsers to book
• Funnel steps are built to reduce drop-offs and increase trip bookings
• Post-booking flows that build loyalty and referrals
• Systems for long-term retention and trust

This breakdown is visualized clearly on a Miro board—perfect for marketers, travel agencies, and funnel builders looking to study high-performing flows.

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Independent case study: This breakdown is an independent, educational analysis created by ZeroCostLift using publicly available information (public ads, website and app journeys, and media coverage). ZeroCostLift is not affiliated with, endorsed by, or sponsored by Hays Travel. All brand names and trademarks belong to their respective owners.

About the revenue figure: The revenue figure in the title is taken from publicly reported information (company filings and press coverage) and is shown for context only. It is not a result achieved by ZeroCostLift, and no sales, leads or revenue outcomes are guaranteed.

What you receive: A view-only Miro board link, delivered by email after payment.