{"title":"Cosmetic Brand Funnel","description":"\u003cp\u003e\u003ca data-start=\"1876\" data-end=\"1976\" rel=\"noopener\" class=\"cursor-pointer\"\u003eCosmetic Brand Funnel\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"nykaa-6-385-cr-sales-funnel-breakdown","title":"Nykaa ₹6,385 Cr Marketing Funnel Breakdown","description":"\u003cp data-start=\"1456\" data-end=\"1489\"\u003eInside the funnel that made Nykaa a household name and a D2C juggernaut — decoded and simplified for you.\u003c\/p\u003e\n\u003cp data-start=\"1456\" data-end=\"1489\"\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/Untitled_design.jpg?v=1748363644\" alt=\"\"\u003e\u003cbr\u003e\u003cbr\u003eThis breakdown reveals how Nykaa:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1493\" data-end=\"1559\"\u003eBuilt a multi-channel paid ad ecosystem, driving traffic at scale\u003c\/li\u003e\n\u003cli data-start=\"1562\" data-end=\"1621\"\u003eUsed deep segmentation to personalize landing experiences\u003c\/li\u003e\n\u003cli data-start=\"1624\" data-end=\"1699\"\u003eStructured irresistible bundle offers and flash sales to drive conversion\u003c\/li\u003e\n\u003cli data-start=\"1702\" data-end=\"1764\"\u003eLeveraged post-purchase automations to increase repeat sales\u003c\/li\u003e\n\u003cli data-start=\"1767\" data-end=\"1833\"\u003eApplied real-time analytics to improve CRO at every funnel stage\u003c\/li\u003e\n\u003cli data-start=\"1767\" data-end=\"1833\"\u003eUsed direct-response copy and influencer integration for trust at scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1911\" data-end=\"2048\"\u003eWhether you’re running a beauty brand or not, this funnel shows how to scale an Indian D2C brand using structured systems, not guesswork.\u003c\/p\u003e\n\u003cp data-start=\"2050\" data-end=\"2111\"\u003eMapped visually for you to swipe and implement, step by step.\u003c\/p\u003e","brand":"ZeroCostLift","offers":[{"title":"Default Title","offer_id":42796529483845,"sku":"","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/1_408edb03-87b7-4656-9466-006c071dee35.jpg?v=1748363290"},{"product_id":"wow-skin-science-233-49-cr-sales-funnel-breakdown","title":"WOW Skin Science ₹233.49 Cr Marketing Funnel Breakdown","description":"\u003cp data-start=\"1329\" data-end=\"1385\"\u003eDiscover how this Indian D2C skincare brand scaled to over ₹233 Cr by mastering paid ads, CRO, and customer retention.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/Marketing_Funnel_zerocostlift_1.jpg?v=1748364659\" alt=\"\"\u003e\u003cbr\u003e\u003cbr\u003eInside this teardown, you’ll learn how WOW Skin Science:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1389\" data-end=\"1464\"\u003eUsed ad creatives that speak directly to skin concerns and wellness goals\u003c\/li\u003e\n\u003cli data-start=\"1467\" data-end=\"1548\"\u003eBuilt powerful landing pages with social validation and ingredient transparency\u003c\/li\u003e\n\u003cli data-start=\"1551\" data-end=\"1612\"\u003eStructured offers that drove impulse buying and boosted AOV\u003c\/li\u003e\n\u003cli data-start=\"1615\" data-end=\"1674\"\u003eStreamlined their checkout experience to reduce drop-offs\u003c\/li\u003e\n\u003cli data-start=\"1677\" data-end=\"1751\"\u003eBuilt an intelligent post-purchase flow focused on subscriptions and LTV\u003c\/li\u003e\n\u003cli data-start=\"1754\" data-end=\"1826\"\u003eLeveraged email + SMS automations to turn buyers into loyal brand fans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1828\" data-end=\"1977\"\u003eWhether you run a skincare brand or a D2C store, this funnel will show you how to engineer sales growth from the first impression to repeat purchase.\u003c\/p\u003e\n\u003cp data-start=\"1979\" data-end=\"2064\"\u003eMapped clearly in Miro for marketers and founders who want real insights, not theory.\u003c\/p\u003e","brand":"ZeroCostLift","offers":[{"title":"Default Title","offer_id":42796571394117,"sku":"","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/1_d7faa8a4-1ebb-4b3e-944b-91b55bb707d6.jpg?v=1748364587"},{"product_id":"sugar-cosmetics-420-2-cr-funnel-breakdown","title":"SUGAR Cosmetics ₹420.2 Cr Marketing Funnel Breakdown","description":"\u003cp data-start=\"2221\" data-end=\"2362\"\u003eSUGAR Cosmetics Funnel, Beauty Ecommerce India, D2C Cosmetics Strategy, Makeup Brand Funnel, SUGAR Sales Breakdown, Skincare \u0026amp; Beauty Funnels\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/Marketing_Funnel_zerocostlift_8.jpg?v=1748632557\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1314\"\u003eSUGAR Cosmetics has redefined D2C beauty in India.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1383\"\u003eThis ₹420.2 Cr funnel breakdown shows exactly how they scaled with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1387\" data-end=\"1444\"\u003eHigh-impact video ads built around customer pain points\u003c\/li\u003e\n\u003cli data-start=\"1447\" data-end=\"1513\"\u003eLanding pages optimized for impulse purchases and mobile traffic\u003c\/li\u003e\n\u003cli data-start=\"1516\" data-end=\"1566\"\u003eOffers designed to reward repeat buying behavior\u003c\/li\u003e\n\u003cli data-start=\"1569\" data-end=\"1639\"\u003eDirect response copywriting that turns browsers into brand loyalists\u003c\/li\u003e\n\u003cli data-start=\"1642\" data-end=\"1708\"\u003eA checkout process that reduces friction and boosts order volume\u003c\/li\u003e\n\u003cli data-start=\"1711\" data-end=\"1782\"\u003eA powerful post-purchase system including loyalty rewards and reviews\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1784\" data-end=\"1937\"\u003eEverything is presented in a \u003cstrong data-start=\"1813\" data-end=\"1834\"\u003evisual Miro board\u003c\/strong\u003e, perfect for marketers, brand builders, and funnel strategists looking to apply winning formulas fast.\u003c\/p\u003e","brand":"ZeroCostLift","offers":[{"title":"Default Title","offer_id":42807032152133,"sku":"","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/1_ff8c54f7-4608-465f-9f50-1e1da671731b.jpg?v=1748632515"},{"product_id":"plum-322-3-cr-funnel-breakdown","title":"Plum ₹322.3 Cr Marketing Funnel Breakdown","description":"\u003cp data-start=\"2082\" data-end=\"2222\"\u003ePlum D2C Funnel, Clean Beauty Brand Strategy, Skincare Ecommerce Funnel, AOV \u0026amp; CRO Tactics, Indian DTC Funnel Breakdown, Retention Marketing\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/Marketing_Funnel_zerocostlift_9.jpg?v=1748632921\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1270\"\u003ePlum is not just a clean beauty brand—it’s a case study in how to build a loyal customer base at scale.\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1342\"\u003eInside this ₹322.3 Cr sales funnel breakdown, you’ll uncover how they:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1346\" data-end=\"1412\"\u003eUsed precise ad targeting and creative to draw high-intent users\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1486\"\u003eDesigned landing pages focused on skincare categories and pain points\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1541\"\u003eBuilt trust through UGC, reviews, and brand values\u003c\/li\u003e\n\u003cli data-start=\"1544\" data-end=\"1614\"\u003eCrafted offers to increase cart value and encourage repeat purchases\u003c\/li\u003e\n\u003cli data-start=\"1617\" data-end=\"1692\"\u003eBuilt retention loops through email, loyalty, and re-engagement campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1694\" data-end=\"1790\"\u003eMapped out in a \u003cstrong data-start=\"1710\" data-end=\"1731\"\u003evisual Miro board\u003c\/strong\u003e, this breakdown gives you real, actionable ideas—no fluff.\u003c\/p\u003e","brand":"ZeroCostLift","offers":[{"title":"Default Title","offer_id":42807047225413,"sku":"","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/1_f5d737c2-981c-4d5c-b02a-7a6eb6aaf781.jpg?v=1748632913"},{"product_id":"wakefit-813-cr-funnel-breakdown","title":"Wakefit ₹813 Cr Marketing Funnel Breakdown","description":"\u003cp\u003eWakefit Funnel, Sleep Ecommerce Strategy, Mattress D2C Brand Funnel, Indian DTC Brand Case Study, AOV \u0026amp; CRO Funnel Breakdown\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/Marketing_Funnel_zerocostlift_10.jpg?v=1748633309\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1058\" data-end=\"1126\"\u003eWakefit didn’t just sell mattresses—they sold better sleep at scale.\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1179\"\u003eIn this ₹813 Cr sales funnel breakdown, we dissect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1183\" data-end=\"1237\"\u003eHow their ads speak directly to customer pain points\u003c\/li\u003e\n\u003cli data-start=\"1240\" data-end=\"1315\"\u003eThe way their website design aligns with a frictionless buying experience\u003c\/li\u003e\n\u003cli data-start=\"1318\" data-end=\"1378\"\u003eOffer strategies that encourage high AOV and low drop-offs\u003c\/li\u003e\n\u003cli data-start=\"1381\" data-end=\"1437\"\u003ePowerful checkout optimizations that reduce resistance\u003c\/li\u003e\n\u003cli data-start=\"1440\" data-end=\"1516\"\u003eSmart retention techniques that turn one-time buyers into repeat customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1518\" data-end=\"1592\"\u003eEverything is broken down in a visual Miro board—ready for implementation.\u003c\/p\u003e","brand":"ZeroCostLift","offers":[{"title":"Default Title","offer_id":42807055548485,"sku":"","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/1_4547a375-84e4-4d7f-a930-617c9b19c30f.jpg?v=1748633380"},{"product_id":"mamaearth-1-493-cr-funnel-breakdown","title":"Mamaearth ₹1,493 Cr Marketing Funnel Breakdown","description":"\u003cp\u003eMamaearth Funnel, Personal Care D2C Strategy, Ecommerce Funnel Breakdown, Indian D2C Brands, CRO \u0026amp; AOV Strategy, Mamaearth Marketing\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/Marketing_Funnel_zerocostlift_14.jpg?v=1748634749\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1136\" data-end=\"1270\"\u003eMamaearth is one of India’s fastest-growing personal care brands, and behind its ₹1,493 Cr success is a finely tuned D2C sales funnel.\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1322\"\u003eIn this detailed funnel breakdown, you’ll uncover:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1326\" data-end=\"1392\"\u003e\n\u003cstrong data-start=\"1326\" data-end=\"1343\"\u003eAd strategies\u003c\/strong\u003e tailored for Facebook, Google, and influencers\u003c\/li\u003e\n\u003cli data-start=\"1395\" data-end=\"1448\"\u003e\n\u003cstrong data-start=\"1395\" data-end=\"1412\"\u003eLanding pages\u003c\/strong\u003e designed for engagement and trust\u003c\/li\u003e\n\u003cli data-start=\"1451\" data-end=\"1519\"\u003e\n\u003cstrong data-start=\"1451\" data-end=\"1461\"\u003eOffers\u003c\/strong\u003e engineered to drive conversions without hurting margins\u003c\/li\u003e\n\u003cli data-start=\"1522\" data-end=\"1573\"\u003e\n\u003cstrong data-start=\"1522\" data-end=\"1543\"\u003eCRO \u0026amp; AOV tactics\u003c\/strong\u003e that maximize every session\u003c\/li\u003e\n\u003cli data-start=\"1576\" data-end=\"1628\"\u003eA \u003cstrong data-start=\"1578\" data-end=\"1603\"\u003efrictionless checkout\u003c\/strong\u003e system built for speed\u003c\/li\u003e\n\u003cli data-start=\"1631\" data-end=\"1687\"\u003ePost-purchase workflows that \u003cstrong data-start=\"1660\" data-end=\"1687\"\u003ebuild retention and LTV\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1689\" data-end=\"1783\"\u003eThis playbook is visualized on a Miro board—perfect for marketers, founders, and media buyers.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ZeroCostLift","offers":[{"title":"Default Title","offer_id":42807083794501,"sku":"","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/6657\/2613\/files\/1_52852c6b-2735-428c-8b60-d547e2a47cf8.jpg?v=1748634774"}],"url":"https:\/\/www.zerocostlift.com\/collections\/cosmetic-brand-funnel.oembed","provider":"ZeroCostLift","version":"1.0","type":"link"}